Board of Directors

SITE Canada is run by a volunteer Board of Directors, with the support of a Secretariat.


Pearleen Mofford
Sales Director
Fox Harb'r Resort
T: (902) 478-4384

President Elect

Liz Holtby
Vice President, Operations
Meeting Escrow Inc.
T: (647) 957-2299

Immediate Past President

Gabrielle Spanton
Managing Partner
GAB&CO Consultants
T: (416) 209-0393 

Vice President

Cate Banfield
VP, Solution Design and Strategy
BCD M&E Americas
T: (289) 983-1437 

Director Communications

Gisele Robert
StraightTALK Incentives
T: (647) 389-4576

Director Social

Diane Mihalek
DCM Event Management
T: (905) 469-2890 

Director Sponsorship

Joanne Hall

 T: (416) 268-4713

Director Technology
and Innovation

Karel Gomez
Sales Manager Canada
Meetings and Incentives
Iberostar Hotels and Resorts
T: (416) 605-0443

Director Member Events

Ashlee Posner
CEO, Co-Founder
Aromachology, The Perfume and 
Cologne Bar
T: (416)-317-3224

Director Education

Kari Lynn Larsen
President and CEO
Dragonfly Meeting Solutions Inc
T: (416) 768-4184

Director Membership/
Ambassador Program

Jan Zandboer
Select Group Marketing
T: (416) 322-6018

Director Golf

Lina Thompson
Regional Sales Manager
Fairmont Hotels and Resorts,
Canada's Western Mountain Region
T: (416) 751-6185


Director Young Leaders

Andres Serrato
Corporate Director, Sales
Connect DMC

SITE Canada Office Manager

Jason Boyer

T: (905) 812-SITE (7483)


Leslie Wright

T: (905) 812-SITE (7483)

Fletcher Wright Associates Inc
6700 Century Ave., Suite 100
Mississauga, ON L5N 6A4