President’s Message


Happy Spring! 

“Where flowers bloom, so does hope.” Lady Bird Johnson

With spring comes fresh beginnings. As we pass the one-year mark of this global pandemic we now see a slow but determined shift towards optimism within the travel industry. The vaccine rollout plan is underway,  airlines are resuming flights to sun destinations, shifts to hybrid meetings are in the works, and the desire to travel is picking up.  

Much gratitude to Gabby Spanton and the 2020 Board of Directors for their invaluable leadership during a very challenging 2020. I’m excited to be working with the SITE Canada 2021 board, committees, and volunteers. On March 30th, we held our 2021 Virtual AGM rolling out our theme Stand Together. Stay Together. Build Back Better. We all loved the online meeting platform sponsored by Liberty Virtual Events.

I was pleased to share a look forward outlining this year’s goals and objectives with the membership. The AGM followed with our 2020 SITE Canada Awards presentation generously sponsored by LumaOne. Congrats to our winners, you inspire us all! New this year, we offered board introductions and meet-up rooms followed by spatial chat networking.

Here are some highlights of the hard work underway by board directors and their respective committees with insight from the Peer Connect Task Force:

  • Introduction of educational initiative - Soundbites and Sparks.

  • A newly designed Golf and Wellness Day to be held later this year giving golf lovers a chance to play, and those that are interested in wellness a chance to explore. 

  • Encourage a more balanced planner/supplier ratio at member events.

  • The launch of SITE Canada’s Ambassador Program designed to connect micro SITE communities for increased regional representation. 

  • Development of a membership recruitment strategy to ensure the future growth of the organization. 

  • A focus on our young leaders with diverse programming that reflects their interests and spurs membership growth.

SITE Canada is your chapter. We encourage you to become involved. Sign on as a committee volunteer. Open a door to a new company to talk about sponsorship. Introduce someone new to SITE. Join the phone tree group. Be a mentor. 

Let’s stand together in 2021. (#SITEStrong). We have so many enriching programs and events to share with you. Don’t miss out!

Pearleen Mofford, CIS

SITE Canada President 2021