Dear members and friends,

As we welcome Spring 2025, I am filled with pride as I reflect on our achievements over the past several months. SITE Canada continues to thrive, showcasing the strength and resilience of our chapter – and this is all thanks to you, our members!

We ended 2024 on a high note with a sold-out holiday social at the Westin Harbour Castle, a fantastic celebration that brought our community together. I'd like to extend our heartfelt gratitude to our sponsors: ProColombia, Senators Meetings and Incentives, Meetex, Meet in Ireland, Korea Convention Bureau, Dubai Business Events, ECO DMS, Puerto Rico, and Amstar. Your support has been invaluable to our success!

We launched 2025 with the SITE Exchange, where 25 planners and 25 suppliers from across North America gathered in beautiful Kelowna. A special thank you to Tourism Kelowna, Iconic Wineries of BC, and the Delta Grand Okanagan for hosting such an incredible event filled with fantastic sessions, one-on-one meetings – and of course lots of British Columbia wines!  Air Canada was proud to support this initiative by facilitating travel for our buyers to Kelowna.

Our SITE Canada chapter also celebrated remarkable success at SITE Global this year. We were honored to receive the Sustainability Chapter of the Year award, underscoring our commitment to responsible practices. Additionally, Destination Canada emerged as the global winner of the Destination Video Contest, proving that Canada is a worldclass destination for incentives and corporate events. It was a pleasure to see such strong attendance from our chapter at the stunning Hilton and Conrad Tulum.

We also hosted our Annual General Meeting and Learning Lounge this past March. A huge thank you to Explore Edmonton for their generous support as a sponsor, which helped make this event a success. We featured two all-star panels—one focused on airlines and the other on hotels—providing valuable insights and discussions. A huge congratulations to our award winners.  Sheba Gurm and Darryl Nielsen were both recognized as Volunteer Champion of 2024.  Former SITE Canada President, Pearleen Mofford was honoured with 2024 President’s Award.  Joanne Hall was celebrated with the Moira Hearn Memorial Award.  Joanne has just concluded an incredible career with Four Seasons and continues to be a pivotal part of the SITE Canada family.  Finally, we had a record amount of 8 deserving nominees for the 2024 Crystal Award.  A huge congratulations to Moniker Partners for their Program Excellence with PlexCon 2024 Paris, France.

Looking ahead, we have exciting events lined up, including our Toronto and Vancouver Earth Day events, the Summer Social, and the long-awaited return of our Golf Tournament. Mark your calendars for Monday, August 11th, as we kick off CMEE Week with this much-anticipated event!

As President of SITE Canada, I want to thank you for your continued support of SITE Canada! Together, we have built a vibrant community and fostered relationships that will propel us forward in 2025 and beyond. Let's continue to support each other as we navigate the ever-evolving landscape of our industry.

A huge thank you goes to Gisele Robert for her leadership of SITE Canada in 2023 and 2024. 

Great things lie ahead, and I encourage you to stay engaged with our chapter and the fantastic opportunities that await us!

Warm regards,

Brad Sutherland 
President, SITE Canada 2025 
Head of Business Development, Air Canada